Effective Date: July 5, 2026
The School Photo Company / AMC PHOTO Inc. (“AMC PHOTO,” “SchoolPhotosNYC,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information through our website, school photography services, proofing galleries, order services, customer communications, and SMS/MMS notifications.
By using our website or services, you acknowledge that you have read this Privacy Policy.
We may collect the following types of information when schools, parents, guardians, students, or customers use our website or services:
School and Contact Information
School name, staff contact name, staff role, email address, phone number, school address, event details, scheduling information, and service requests.
Student and Class Information
Student name, grade, classroom, teacher, homeroom, school, student ID or other school-provided identifying information when needed for picture day, school deliverables, yearbook files, ID cards, proofing, or order fulfillment.
Parent/Guardian and Customer Information
Parent or guardian name, email address, phone number, shipping address, billing information, order history, selected images, selected packages, background choices, pose selections, and customer support communications.
Photographs and Image Information
Individual portraits, class photos, group photos, graduation photos, event photos, proof images, retouched images, and related image files created as part of our photography services.
Order and Payment Information
Order number, package selection, product selection, payment status, shipping information, delivery information, and transaction-related records. Payment card information may be processed by third-party payment processors and may not be stored directly by us.
Website and Technical Information
IP address, browser type, device information, website usage information, cookies, analytics data, and information submitted through website forms.
SMS/MMS Information
Mobile phone number, SMS/MMS opt-in status, message delivery information, opt-out requests, and communication history related to school photography services.
We use personal information for the following purposes:
AMC PHOTO may send transactional SMS/MMS messages related to school photography services. These messages may include picture day scheduling information, proof notifications, proof preview images, QR codes, gallery links, passwords, order status updates, delivery updates, and customer support messages.
Message frequency varies. Message and data rates may apply. Recipients may opt out at any time by replying STOP. Recipients may request help by replying HELP.
SMS/MMS consent is not required as a condition of purchasing products or services unless SMS is specifically necessary to complete the requested communication. Individuals may contact us through our website instead of receiving SMS/MMS messages.
We do not sell, rent, or share mobile phone numbers or SMS/MMS opt-in consent information with third parties or affiliates for their marketing or promotional purposes.
Mobile phone numbers and SMS/MMS consent information are used only to provide communications related to AMC PHOTO services, such as school photography scheduling, proof notifications, order status, delivery updates, and customer support.
We do not sell or rent personal information.
We may share information only as reasonably necessary for the following purposes:
With Schools and Authorized School Representatives
We may share student images, class information, yearbook files, ID photos, staff photos, class photos, and related school photography deliverables with the school or authorized school representatives.
With Parents, Guardians, and Customers
We may provide secure access to proofing galleries, selected images, order information, and purchased products.
With Service Providers
We may use trusted service providers to operate our business, including website hosting, proofing galleries, email delivery, SMS/MMS delivery, payment processing, printing, photo production, shipping, order management, customer support, and data storage. These providers may access information only as needed to perform services for us.
For Legal, Safety, or Compliance Reasons
We may disclose information if required by law, court order, subpoena, legal process, government request, or when necessary to protect our rights, customers, students, schools, employees, systems, or services.
We take student and children’s privacy seriously. Student information and photographs are collected and used only for school photography services, school-approved deliverables, secure proofing, parent/guardian ordering, customer support, and related business purposes.
We do not sell student personal information. We do not use student personal information or student photographs for unrelated advertising or third-party marketing purposes.
Schools are responsible for providing any required authorizations or consents for school photography services, yearbook files, ID cards, class photos, and other school-approved deliverables. Parents or guardians who have questions about participation in picture day should contact their school directly.
Photo proofs and galleries may be protected by passwords, access codes, QR codes, private links, or other access controls. Customers are responsible for keeping gallery links, QR codes, passwords, and order information secure and should not share them with unauthorized persons.
Proof images may be unedited and may be professionally edited before final printing or delivery.
Our website may use cookies, analytics tools, or similar technologies to help operate the website, understand website traffic, improve user experience, and maintain website security.
You may adjust cookie settings through your browser. Some website features may not function properly if cookies are disabled.
We use reasonable administrative, technical, and physical safeguards to help protect personal information. These may include secure servers, encrypted connections, password-protected galleries, limited employee access, and restricted access to customer and student information.
However, no website, online service, or electronic storage system is completely secure. We cannot guarantee absolute security.
We retain personal information and photographs only as long as reasonably necessary to provide our services, complete and deliver orders, support reorders, provide school deliverables, resolve customer service issues, comply with legal obligations, maintain business records, and protect our rights.
When information is no longer needed, we may delete, archive, or de-identify it in accordance with our business practices and legal obligations.
You may contact us to request access to, correction of, or deletion of personal information, subject to identity verification, school requirements, order fulfillment needs, legal obligations, and business record requirements.
Parents or guardians may contact us or the school regarding questions about student photos, proof access, or photo removal requests.
You may opt out of SMS/MMS messages by replying STOP.
Our website, emails, text messages, proofing pages, or QR codes may contain links to third-party websites or services. We are not responsible for the privacy practices, security, or content of third-party websites. Please review their privacy policies before providing information to them.
We may update this Privacy Policy from time to time. Updates will be posted on this page with a new effective date. Continued use of our website or services after updates are posted means you acknowledge the updated Privacy Policy.
If you have questions about this Privacy Policy or our privacy practices, please contact us through the Contact Us page on our website.
The School Photo Company / AMC PHOTO Inc.
95-20 63rd Road, Suite B
Rego Park, New York 11374
Phone: 718-830-9050